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Technology
A national MLS platform, an automated sold-home campaign, and the data between them.
Technology
HomeScout®, and the data behind it
The search platform is a national MLS: 100% MLS listing data, coast to coast, for lenders, agents and consumers. The company’s claim is accuracy and privacy — a consumer searches, and the lender and agent who work with that consumer see the same picture.
The 2017 corporate site put it simply: a platform “built to search every listing, every time.”
Three parts
What the technology actually is
HomeScout®
A national MLS search platform for consumers, lenders and agents, with full listing data and the company’s privacy promise attached.
Sold Home Alert®
An automated drip campaign to a loan officer’s sphere of influence, showing what nearby homes have recently sold for.
Predictive analytics
Four million homebuyers’ worth of search behaviour, used to estimate when a buyer is likely to purchase.
The numbers the company gave
What the platform did for the people using it
- A pilot claiming 80% confidence on when a buyer will purchase.
- Conversion up 5–15% for originators who use it.
- Close 11% faster on a transaction where the consumer used HomeScout.
Published where?
These figures come from a 2018 interview with the company’s business development manager in Mortgage Professional America. They are the company’s own claims, not independently audited results.
Next step
See the platform, not the brochure
A walkthrough is the only way to judge a search platform.