Home / For loan officers
For loan officers
Buyers who arrive before the agent, and a business plan that keeps them.
For loan officers
A pipeline you can predict
The HBM business plan is built around buyers who are already searching, already engaged, and not yet committed to another lender. The loan officer is the first call, not the last.
- Buyers arrive before they have an agent.
- The agent relationship starts from a shared buyer, not a cold call.
- Closings become predictable instead of seasonal.
Loan officer testimonials
Five, in their words
“The Home Buyers Marketing business plan is an essential part of a loan officer’s life. I have predictable closings. I have a pipeline of buyers that is being nurtured. It’s the 3 party system working together.”
“The year before I started using HBM I closed $87 million, and about $60 million of that was purchase business.”
“Before Home Buyers Marketing and the Home Buyers Scouting Report®, I did my best to scrape up 3-5 loans per month.”
“With this system, it allows me to know at all times where my leads are coming from, and what agents are true partners.”
“I think that a loan officer who does not want to participate [in the HBM System] doesn’t have a vision of growth.”
For lender managers
The same system, at branch level
“An added bonus to the Home Buyers Marketing system is loan officer recruiting.”
“As an Owner, I became a Preferred Lender of the Home Buyers Marketing System because of the value it provides my loan officers.”
“One of the biggest things that we have to solve as leaders in the company is we have to solve the gap on production.”
“Four to five years ago, before I worked the HBM System, I was making $45,000 to $50,000 in commissions.”
“Since becoming a Preferred Lender of Home Buyers Marketing, we are finding that the hot loans come really quickly.”
“Over the last 12 months, we have established partnership arrangements with approximately 1,000 REALTORS®.”
Next step
Run the numbers on your branch
Ask what the system looks like across a team, not just one desk.